Due to the clear ending .berlin domains offer a range of possible uses, such as -

Local offerings

Searches are increasingly local. Local Internet traffic and local E-commerce are increasing and companies such as Google, Yahoo and Ebay are now operating local portals. .berlin domains are thus ideal for developing local brands and for local marketing.
Examples: www.ebay.berlin, www.google.berlin, www.suchen.berlin

Domains with „berlin“ in the domain name

There are over 120 000 domains containing the word “berlin” (e.g. www.messe-berlin.de or www.berlin.hyatt.com). Some of these domains belong to companies whose preferred domains were already reserved or companies whose name includes “berlin”. Here .berlin could be located on the right-hand side of the domain.
Examples: aus www.alba-berlin.de wird www.alba.berlin, aus www.zoo-berlin.de wird www.zoo.berlin

Companies with branches in Berlin

Several thousand national and international companies and organisations maintain branches in Berlin. .berlin domains are ideally suited to provide these companies’ customers with internet addresses which are easy to remember.
Examples: www.bmw.berlin, www.bahn.berlin, www.post.berlin, www.hyatt.berlin

Communication between the administration and citizens

.berlin domains provide the basis for easily communicable domains under which administration, local authorities and institutions are simply and directly accessible for citizens (E-government).
Examples: www.einwohnermeldeamt.berlin, www.finanzamt.berlin, www.zoll.berlin

General Terms

Under www.cinema.de users expect information about movies but cannot reserve tickets for Berlin cinemas or browse through the films currently showing at Berlin cinemas. With .berlin many terms become intuitively useable and offer the user exactly the products and services which they expect under the term.
Examples: www.taxi.berlin, www.wetter.berlin, www.apotheken.berlin

Further Examples

Authorities and administration
www.senat.berlin | www.finanzamt.berlin | www.polizei.berlin

National companies and organizations
www.bahn.berlin | www.adac.berlin | www.post.berlin

Companies and organizations of Berlin
www.vattenfall.berlin | www.vhs.berlin | www.hertha.berlin | www.dussmann.berlin

Business and consumer portals (as well for professional guilds)
www.hotel.berlin | www.apotheke.berlin | www.dachdecker.berlin | www.gelbeseiten.berlin

Small and medium companies
www.jazzradio.berlin | www.copyhouse.berlin | www.maurer.berlin | www.dachdecker.berlin

Private used domains
www.lohmann.berlin | www.ruderclub-rotweiss.berlin | www.martin-schneider.berlin

International organizations with activities in Berlin
www.guggenheim.berlin | www.istaf.berlin | www.bluemengroup.berlin

E-Mail

martin@yahoo.berlin | peter-schmidt@mail.berlin